Developed for Motorola, webisodes to run across VideoEgg's Eggnetwork
SAN FRANCISCO, 05/16/2007 -- VideoEgg, Inc., the leading video solution and video ad network for online communities, announced today that it will unveil nine exclusive episodes of the popular online sitcom The Burg, the first of which will premiere in early June, 2007. The webisodes will be sponsored by Motorola.
Weekly four-minute custom videos of The Burg will be available through many of the sites within VideoEgg's network of popular online communities including Bebo, Hi5, Tagged and Slide. Motorola's products will be featured in each episode and promoted across the Eggnetwork, VideoEgg's ad network. Focused on combining advertisements with online video to enhance rather than disrupt the viewing experience, VideoEgg offers Motorola reach to a broad, captive young audience.
Since its first episode launched in June 2006, The Burg (http://theburg.tv/) has been one of the few highly acclaimed Internet sitcoms. Created by Kathleen Grace and Thom Woodley, The Burg takes viewers into the ironic-chic neighborhood of Williamsburg, Brooklyn. The edgy, cynical sensibility of Internet comedy combines with the ensemble charm of a traditional sitcom. Expanding on its existing loyal following, The Burg is poised to increase its audience into the millions as its unique brand of humor hits the Eggnetwork.
"VideoEgg recognized the potential of our show early on so we are excited to partner with them and Motorola on this new-media opportunity to introduce our show to a significantly larger audience while staying true to our dedicated fan base," said Grace, producer and creator of The Burg.
"Brands are always working to maintain relevance with the youth market but it is now more of a struggle than ever before," said Matt Sanchez, CEO and co-founder of VideoEgg, Inc. "MTV is no longer the answer as teens and young adults move online for their entertainment. VideoEgg offers a compelling solution for brands like Motorola, providing them with a new way to tap the youth audience."
About The Burg
The Burg is an online sitcom centered around hipster-artists in their twenties living on trust-fund-baby budgets in Williamsburg, Brooklyn. Launched in June 2006 and filmed entirely on location, each episode takes us into the ever-evolving domain of a generation stuck between adolescence and adulthood, taking the most ridiculous conflicts and blowing them up into real 'adult' problems. The sitcom offers tongue-in-cheek commentary on the most recent happenings in today's culture as viewed by the inhabitants of the coolest city in the country. The brainchild of producer-director Kathleen Grace and screenwriter Thom Woodley, The Burg encourages viewers to blog about the show, suggest plotlines, and actually participate in the filming of the show.
About VideoEgg, Inc.
VideoEgg is the leading video solution for online communities, supported by the largest video ad network - The Eggnetwork. The network is currently comprised of more than 70 online communities including five of the top 20 social networks in the world such as Bebo, hi5, myYearbook, Tagged, Piczo and BlackPlanet. With its unique approach to video advertising, VideoEgg delivers targeted, interactive ad invitations inside millions of video streams each day. The company was founded in 2005 by Yale classmates David Lerman, Matt Sanchez and Kevin Sladek. Based in San Francisco, VideoEgg is funded by August Capital, First Round Capital and Maveron and was named to the 2007 Red Herring 100 and OnHollywood 100 lists of top private companies. For more information, visit www.videoegg.com or www.theeggnetwork.com.
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