IntelliTXT Campaigns Reaching More Than 17 Million German and French Web Users Per Month
NEW YORK, 09/14/2006 -- Vibrant Media, the world's leading provider of in-text advertising, announced today that it has opened new offices in Hamburg, Germany and Paris, France to sustain the rising demand for IntelliTXT campaigns in those countries. This expansion will provide additional support for European marketers delivering highly targeted, user-initiated online advertisements within the text of German- and French-language content.
Through partnerships with top publishers such as Tomorrow Focus and Chip Online, IntelliTXT campaigns now reach more than 13 million unique users each month in Germany. In France, 4.5 million users are viewing campaigns through publishers such as Lagardere Active and IDG France.
Vibrant Media also announced the launch of IntelliTXT VIDEO in Europe, which delivers rich media creative within an in-text ad unit for the first time. Advertisers in Germany, France and the U.K. can now take advantage of IntelliTXT VIDEO's unique ability to merge the targeting of contextual advertising with the brand impact of an audio/video advertising experience.
Vibrant Media works closely with advertisers and publishers to plan, buy, deliver and optimize each IntelliTXT campaign. The company is now delivering in-text advertisements in seven different languages, offering an effective and sizable distribution channel for global ad campaigns.
Currently, Vibrant Media delivers IntelliTXT on more than 1,200 publishers globally, analyzing 500 billion words and managing four billion words each month for top advertisers including Microsoft, Sony, Nike, Intel and Warner Brothers.
"We currently reach 70 million unique users worldwide, and by expanding our presence in Germany and France we will be able to increase our reach and accelerate the rapid growth of IntelliTXT across Europe," said Doug Stevenson, co-founder and CEO of Vibrant Media. "We now have the capacity to deliver 200 million IntelliTXT VIDEO user-initiated commercials each month, allowing European brand advertisers to engage a highly targeted audience encompassing forty percent of Germany's online population and one in five French Internet users."
For more information on IntelliTXT's German and French offering, as well as additional international campaign opportunities, please visit http://www.vibrantmedia.com/international
About Vibrant Media
Vibrant Media is the world's leading provider of in-text advertising, giving marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of Web content. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize IntelliTXT advertising campaigns. Utilizing superior technology and international distribution, Vibrant Media manages more than four billion words per month for top advertisers such as Sony, Intel, New Line Cinema, Charles Schwab and Toyota. The company was founded in 2000 and has offices in New York, San Francisco, London, Paris, Hamburg and Tokyo. For more information, visit http://www.vibrantmedia.com
Press Contact:
Mike Manning
Connors Communications
(212) 798-1418
mike@connors.com
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