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Mike Levin has been involved with Search Engine Optimization since the late 90's. Inspired by the notion that Search Engine Optimization and Public Relations are founded on the same underlying principles, Mike joined Connors Communications, a New York based PR firm, in 2004. Since that time he has continuously promoted the merger of traditional public relations with organic SEO, bringing ideas, original tools and industry experience to Connors' SEO team. By combining his grasp of SEO tactics and his unique blend of information design with Connors Communications' 20 years of PR experience, Mike has helped build Connors into a leader in joining the two distinct, but inter-related fields.
Prior to his work at Connors, Mike worked with Prophet 21, now Activant, and Scala Multimedia, where he honed his SEO methodologies and helped create some of the most holistically designed, SEO-friendly business systems in use today. By tying together blogging, customer relationship management (CRM), content management system (CMS), accounting and order processing systems, he was able to create a system where companies could track the full life-cycle of a customer, from search-hit to recurring sales.
In Mike's recent project with Connors he has designed a free, web-based SEO application called HitTail (http://www.hittail.com/). HitTail is a program that captures the keywords in the longtail of a website's search hits and makes suggestions on which are the most important to write about. Even though it has only recently gone live, Mike is hard at work ensuring it will be the practical alternative to pay-per-click products such as AdWords.
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