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Liz Bazini has been working as a marketing and communications professional in the technology and the Internet sectors for more than 12 years. As managing director at Connors, Liz oversees all activities involving the management of Connors and HitTail to insure efficiency, quality, service, and cost-effective management of resources. Her time is divided between business development, devising and supervising the execution of search marketing plans, and leading marketing efforts for the company's web-based application, HitTail.
Prior to joining Connors in 2004, Liz was an independent consultant developing marketing plans for technology and consumer goods companies in Montreal. Before going out on her own, Liz served as director of marketing and communications for Interactive Classified Corporation - a developer of Interactive Voice Response solutions and Web-based applications for consumer service brands. She primarily handled the company's marketing and advertising initiatives including writing and developing collateral and individual brand Web sites, as well as media planning and buying (print, radio and television). Liz worked closely with management to develop promotions and processes that resulted in a 400% increase in revenues which led to the company's acquisition by a leading competitor.
From 1998 to 2002 Liz worked her way up to senior account executive at Verrecchia Group Communications - a high-tech PR agency. Focused on generating awareness in the U.S. for her Canadian clients, Liz developed and executed strategic PR plans. Results included coverage in technology trades, national newspapers and broadcast outlets such as CNBC and CNN. Liz's career in technology began with a job at Open Universal Software in 1996 as marketing manager. She quickly learned the lingo and industry landscape resulting in a strong interest to pursue a future in the burgeoning sector of high-tech PR.
Liz has a passion for fund-raising and was a very active volunteer in the Montreal community as president of the Israel Cancer Research Fund (2003-04). She helped organize events generating in excess of $500,000 for the organization. She continues her work with non-profit organizations in Manhattan as a board member of Young Hadassah International, and co-chaired an awareness-building event on February 2, 2008. With the spare time she has, Liz writes a blog entitled All Things Bloggable, and sits on the board of start-up SingleEdition.com.
Liz has a Bachelor of Commerce Degree with a major in Marketing from Concordia University in Montreal and a Certificate in International Business from American University, Washington, D.C.
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