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Ambar Shrivastava has over seven years of experience in web development, consulting, and search engine optimization. Prior to Connors and HitTail, Ambar completed an MBA from Babson College in Wellesley, MA. Before Babson, he spent four years as a web application developer for Lycos in the search engineering department responsible for Lycos Search, HotBot, and the Lycos Homepage. He was also the technical lead for the Lycos InSite Search Marketing platform. At Lycos, Ambar gained valuable experience in the following web technologies: ASP, XML/XSLT, CSS, JavaScript, and SQL. At Connors, he has successfully carried out Search Engine Optimization (SEO) best practice projects for multiple websites globally. He has experience working with cross-functional teams on implementing scalable SEO initiatives.
As Product Manager for HitTail, he is responsible for planning and implementing marketing initiatives as well as the product roadmap. He is also responsible for business planning and analyzing various metrics including registrations, paid subscriptions, conversion rates, and revenue projections. His analysis of the HitTail user base led to key product decisions including the translation of the user interface into multiple languages. He is also heavily involved in marketing efforts by compiling user case studies and drafting award submissions. During the past year, he played a vital role in the launch of the HitTail Plus premium service, paid keyword campaigns, landing page optimization, A/B testing, and interactive media campaigns.
Ambar graduated from Babson College with a Bachelor of Science in 1999.
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