Specialists in the public relations industry discuss their thoughts on effective campaigns and possibilities for the future. |
- Thinking out one hundred years, I often wonder about the cultural, emotional and psychological implications of today's technology and its impact on the way society thinks and behaves.
- Despite all the advancements in technology, successful PR still relies on the same basic principles and foundations.
- A good PR plan is the best means of accomplishing this because it offers the most cost-effective way to validate a new product or service to the most people possible.
- Very few PR firms are truly prepared for the changes the Internet has made in communication.
- Our unique ability to elevate our clients' visibility on the Web via search engine optimization, also referred to as SEO, is proving to be an essential element of our effective PR strategies.
- SEO is all about the long, gradual build to critical mass, wherein you are the dominant site found on that topic in many search engines on many relevant word variations and over long periods of time.
- There is an art to PR writing that comes with experience and prolonged media relations.
- Connors understands how the traditional media works, how the online media works, and most importantly how these two branches interact.
- PR and positioning often originate right there and then, when the concept of the website is being developed.
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Musings on the Future >>
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