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The New York Times. CNBC. NPR. Wired. Google. All top public relations targets across a wide spectrum of media. Connors targets them all in our most successful PR and SEO campaigns, including print, TV, radio, online and search engines. Yet many public relations firms are still stuck in the early 90s and ignore the digital world entirely.
Merriam-Webster defines public relations as the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution. Therefore any PR campaign would seem incomplete without approaching the first place the public now turns to for research -- search engines.
Thankfully despite the large number of search engines, there are many fewer algorithms that deliver the actual results. AOL, for instance, uses Google. So by focusing on the main three of Google, MSN, and Yahoo, you can effectively reach over 90% of most audiences. That may change one day, though, and it is important to go with an SEO firm that understands the ever-changing landscape and has the tools to adapt. Come in for a demonstration and we would be happy to show what is possible.
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