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One of the greatest misnomers in search is the idea of "buying keywords". The fact is, when someone talks about keyword buys in Google or Yahoo, they mean advertising. And as anyone knows, when you stop paying for advertising, you stop getting results. So it's not really buying keywords at all; it's more like keyword renting.
What Connors does is different. When we target keyword phrases on behalf of our clients, they enter the first page of results naturally. These results are more credible, last longer, and are not subject to the bidding wars of Google AdWords or Yahoo Overture. This is known as search engine optimization, or SEO.
Our relentless approach ensures that you will own the keywords that are important to your business. Many times even after our contract expires. That's the power of public relations and SEO; try getting the same deal from advertising.
If you do choose to embark on a paid keyword campaign, it will at best get you a link in a very obvious section that clearly delineates advertising from natural results. Study after study has shown these to be less credible and more costly than influencing natural, otherwise known as organic search.
Go with a sure bet and let Connors expand and optimize your site to let your organic results grow!
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