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There are many options when looking to improve website traffic. First, one must decide between the instant impact of web advertising versus the long-term cost-effectiveness of search engine optimization (SEO). Then, while a few small organizations choose to do SEO on their own, most go with outside firms. Why? Firms can put a number of people on the job for the price of one employee's salary. What sets us apart from other agencies? Connors has the proof of past results and satisfied clients, plus four key differentiators:
Experience
Combined, our SEO team has been working with search engines and optimization for over 15 years. We are well-rounded, talented individuals from all walks of life who have studied everything from programming to graphic design to journalism. Working alongside our traditional public relations counterparts, we excel in communicating your idea because we get under the hood of your company. The writing skills we bring to the table are essential to establishing a credible web presence both for your audience as well as search engines. Plus, our team has an eye for balancing aesthetics with technical implementation and can consult on your next site launch.
Expertise
Working in a cooperative atmosphere, we are able to stay on top of the latest research and attend the search engine tradeshows to be the most informed in the industry. The variety of clients we work with shows that we can be successful on the keywords in your industry. Connors is one of the few companies to provide search engine optimization services with the authority of a public relations firm in New York.
Initiative
Over the years, Connors has surveyed a number of tools to help our clients succeed but ultimately found them inadequate. Unlike professionals working alone who must subscribe to third party services to gather the competitive intelligence they need, we have developed our own custom set of applications that provide actionable data to help us make continual refinements. In many cases we can give you the metrics to track the success from search hit to initial contact to the sale itself. Sure, many people can optimize, but what would it be worth to know the actual monetary value of keyword phrases? Connors will help provide that kind of insight.
Diversity
On top of all this, our multilingual staff can also optimize in foreign languages to ensure your success internationally.
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