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NEW YORK, 03/28/2006 -- Connors Communications, a leading public relations firm serving clients with emerging technologies that positively change the way we live, learn and work, announced today that ETS, the world's leading educational measurement and research organization, has retained Connors to plan and implement public relations strategies for their Elementary & Secondary Education products and services.
In the Fall of 2005, Connors helped ETS launch its System 5 (TM) suite of K-12 products and services designed to improve student achievement and school performance. Throughout 2006, Connors will continue to promote the System 5 suite, as well as the individual products that fall under the System 5 imprint.
"Connors has more than 20 years experience working with education companies, and we're thrilled to continue our work with ETS," said Connie Connors, President of Connors Communications. "The ETS mission to advance quality and equity in education is one that Connors stands behind 100 percent."
ETS provides schools and districts with professional development, formative and summative assessment, instructional, data management, and school improvement solutions. ETS also supports higher education by providing an array of tests, learning tools, surveys and services useful for outcomes assessment, institutional evaluation, and self-study.
"Since 2003, Connors has worked to expand awareness of ETS from a measurement company to a company that provides educational solutions that can be used within the classroom and at the school and district level to advance learning," says Charles Cascio, ETS's Vice President of Communications and Public Affairs. "We are confident in Connors' ability to help promote ETS's mission."
About Connors Communications
Connors Communications is a strategic public relations firm serving clients in emerging technologies that positively change the way we live, learn and work. Connors sets itself apart from other high-tech agencies with an uncommon approach that combines experience and expertise in traditional public relations with a thorough understanding of how to effectively utilize interactive media and search engine optimization to achieve results. For more than 20 years, Connors has helped to create market leaders by strategically positioning companies within their industries. Garnering coverage in major media outlets not only raises awareness but also affects our clients' bottom line. Connors works with both start-ups and Fortune 1000 companies in all markets that are touched by technology. For more information please visit http://www.connors.com.
About ETS
ETS is a nonprofit institution with the mission to advance quality and equity in education by providing fair and valid assessments, research and related services for all people worldwide. In serving individuals, educational institutions and government agencies around the world, ETS customizes solutions to meet the need for teacher professional development products and services, classroom and end-of-course assessments, and research-based teaching and learning tools. Founded in 1947, ETS today develops, administers and scores more than 24 million tests available at http://www.ets.org.
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