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FOR IMMEDIATE RELEASE: Contact:
LAWRENCEVILLE, NJ - November 28, 2000 Paytrust®, the leading service that lets consumers receive, review, pay and organize all of their bills online, today announced the appointment of Anil Singh to chief marketing officer. Singh will lead Paytrust's aggressive growth goals and oversee all of the company's marketing functions including branding, marketing communications, product management, monetization, and outbound marketing as well as customer acquisition and retention.
Singh was formerly president of the e-commerce group at American Business Financial Services Inc., where he developed and launched several online financial services for mortgage lenders, brokers and consumers. Before joining American Business Financial Services, Inc., Singh was senior vice president, e-commerce for Advanta National Bank where he launched AdvantaDirect, an online home equity business. He joined Advanta as president of Advanta Advertising, Inc. where he developed the company's brand and increased revenues through direct-response campaigns.
The announcement closely follows two other substantial developments for Paytrust. On October 4, the company announced the completion of the Paytrust and PayMyBills.com merger. And, on October 12, Paytrust announced the launch of its first billing center for a major bank, Citibank.
"Anil's significant marketing background and tremendous success launching online companies, made him an obvious addition to our talented management team," said Edward G. McLaughlin, chief executive officer of Paytrust. "Anil's vision and leadership will help Paytrust move to the next level with our consumer bill management service as well as our significant private-label partnerships."
"We have some very aggressive business and marketing goals to reach in both the short and long-term and I'm looking forward to that challenge. A challenge I'm confident we'll meet," said Anil Singh, chief marketing officer for Paytrust.
Singh's roots began as a promotion manager for the ABC Television Network where he was involved with the direct to consumer television business. A career at Time Warner, Inc. followed in which Singh was responsible for consumer marketing, launching various magazines and customer acquisition and retention. Singh left Time Warner, Inc.'s consumer marketing group as vice president of new business launches after 12 years of service.
About Paytrust
Founded in October 1998, Paytrust is the flagship product of PAYTRU$T, Inc., a privately held company based in Lawrenceville, New Jersey. Through Paytrust's acquisition of PayMyBills.com in September 2000, PayMyBills.com is a wholly owned subsidiary of PAYTRU$T, Inc. The company is financially backed by investors including American Express, AT&T Ventures, Citigroup, ComVentures, E*TRADE, FTVentures, GE Equity, Goldman Sachs, idealab Capital Partners, NextCard, SOFTBANK Venture Capital, Spectrum Equity Investors and Thomas Weisel Partners. More information on the company can be found on its Web site located at www.paytrust.com or by calling 1-800-PAYTRUST.
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