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NEW YORK, 12/13/2007 -- Connors Communications, a strategic communications firm known for helping launch household brands such as Amazon, Priceline and Vonage, shifts its service offering to meet growing demand for search optimization (SEO) in the U.S. and abroad. As search becomes an increasingly effective sales generator, the agency's approach to SEO utilizes proprietary web-based solutions to help clients increase traffic, displace competitors and achieve top results on more terms, more often.
Connors has executed SEO campaigns in French, German, Spanish, and Japanese, and is capable of optimizing sites in Chinese, Dutch, Italian, Korean, and other languages on a case-by-case basis. Its roster of international clients includes Crystal Semantics, Evolution Robotics, Extended Stay Hotels, Fotolia, and Hachette Filipacchi Media.
The company's history in the search space dates back 10 years to when it effectively established pay-per-click (PPC) as a valid business model with Overture (formally GoTo.com), prior to its historic acquisition by Yahoo!. Today, its enterprise level SEO services combine technology with a human element based on a unique two-pronged process that targets not just the top keywords, but also the Long Tail search terms that are less popular but still able to drive qualified traffic.
"Throughout our more than 20 years in marketing communications, we have always been innovative in the way we help companies reach their target markets," explains President Connie Connors. "With companies across the globe vying for the same keywords, an aggressive search campaign has become even more important to reaching new consumers, and with the US dollar being what it is, Connors services are also cost effective."
In addition to professional services, Connors has created HitTail (http://hittail.com/), the world's first consumer product for SEO. Since its launch, HitTail has been translated into Dutch, French, German, and Italian to serve its global client base currently in the tens of thousands.
"Clearly there is a consolidation trend in the Web 2.0 space," says Connors. "Therefore we are interested in partnering with enterprises that have access to large client bases. We have retained Bandwidth Capital in San Francisco to be our global financial advisors to assist us in evaluating all strategic opportunities."
About Connors Communications
Connors Communications is a search marketing and communications company specializing in influencer relations that has been working with and establishing technology companies as industry leaders for more than 20 years. Using a proprietary web-based solution, Connors is able to analyze search terms being used to find a website in real-time and develop new content to take advantage of under-utilized media or data, helping diverse businesses increase traffic, displace competitors and deliver top results on more terms, more often. Past and present clients include Evolution Robotics, Extended Stay Hotels, GoTo, Hachette Filipacchi Media and the National Geographic Society. In August 2006, the company released HitTail (http://www.hittail.com/), the world's first consumer solution for Search Engine Optimization (SEO). To learn more about Connors Communications visit http://www.connors.com/
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