|
NEW YORK, 12/13/2007 -- Connors Communications, a strategic communications firm known for helping launch household brands such as Amazon, Priceline and Vonage, shifts its service offering to meet changing search marketing trends. With search becoming an increasingly effective sales generator, Connors is focusing exclusively on search marketing and optimization services, utilizing proprietary web-based solutions to help clients increase traffic, displace competitors and achieve top results on more terms, more often.
Connors' history in the search space dates back 10 years to when it effectively established pay-per-click (PPC) as a valid business model with Overture (formally GoTo.com) prior to its historic acquisition by Yahoo!.
"Throughout our more than 20 years in marketing communications, we have always been innovative in the way we help companies reach their target markets. We intend to leverage our knowledge and experience to gain further traction in the SEO market," explains President Connie Connors. "Search has become the predominant means of introducing companies to potential customers. Today, maximizing online visibility via natural listings and/or by influencing authoritative bloggers is as much a basic function of public relations as gaining an article in a newspaper."
As one of the first public relations agencies to integrate online strategies, Connors has been providing SEM/SEO services to their clients for a number of years, and has developed an arsenal of software tools that differentiate them from other "optimization" firms. Recent SEO clients include National Geographic Society, Extended Stay Hotels, Hachette Filipacchi Media and Evolution Robotics.
Using its proprietary software, Connors also created HitTail (http://hittail.com/) the world's first consumer product for SEO. Since its launch, HitTail has been translated into Dutch, French, German, and Italian to serve its global client base currently in the tens of thousands.
"Clearly there is a consolidation trend in the Web 2.0 space," says Connors. "Therefore we are interested in partnering with enterprises that have access to large client bases. We have retained Bandwidth Capital in San Francisco to be our global financial advisors to assist us in evaluating all strategic opportunities."
About Connors Communications:
Connors Communications is a search marketing and communications company specializing in influencer relations that has been working with and establishing technology companies as industry leaders for more than 20 years. Using a proprietary web-based solution, Connors is able to analyze search terms being used to find a website in real-time and develop new content to take advantage of under-utilized media or data, helping diverse businesses increase traffic, displace competitors and deliver top results on more terms, more often. Past and present clients include Evolution Robotics, Extended Stay Hotels, GoTo, Hachette Filipacchi Media and the National Geographic Society. In August 2006, the company released HitTail (http://www.hittail.com/), the world's first consumer solution for Search Engine Optimization (SEO). To learn more about Connors Communications visit http://www.connors.com/
###
Connors Press Releases |
Connors Offers Search Expertise to Intl Markets >>  |
