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NEW YORK, 05/16/2005 -- Connors Communications, a strategic PR and marketing agency specializing in emerging technologies, announced today that it has been retained as the agency of record for MECA Communications, the first and only developer of the Experience Messenger (TM).
MECA is pioneering an evolution in online marketing that exploits the power of instant messaging to create "brand experiences" that enable companies to communicate and stay connected with consumers like never before. In March, Connors launched MECA's first private labeled messenger with premiere brand marketer, FremantleMedia to offer the American Idol Experience Messenger (AIEM). The AIEM allows fans of the show access to exclusive content including Idol-specific rich media, contests and promotions. MECA plans to roll out additional branded messengers for entertainment entities and CPG marketers to leverage the viral aspects of instant messaging to immerse consumers in a "brand experience".
"Connors' reputation and experience with start-ups as well as recognized technology brands demonstrated to us that they have the capability to propel MECA's solutions and philosophy to both industry and consumer markets," said Bob Kimball, CEO of MECA Communications.
"We are so pleased to be working with the esteemed executive team at MECA Communications and to promote what we believe is a strategic marketing to connect brands with their target market," said Connie Connors, President of Connors Communications.
MECA Communications enhances Connors' existing online marketing and advertising customer base including past and present clients such as Dotomi, 24/7 Media, adMarketplace and Crystal Semantics.
About MECA Communications
MECA (May Everyone Connect Always) is the first and only developer of the Experience Messenger (TM), which empowers brands to create an immersive experience for consumers through unique private-label instant messenger applications. Recognizing the pervasiveness of IM, MECA has defined a new approach to online marketing. An interoperable messaging tool, the Experience Messenger enables companies to leverage the viral benefits of IM to expand reach, obtain valuable data, and increase opportunities for revenue, sponsorship and customer retention. MECA's clients and partners include top entertainment and consumer brands: American Idol, Vivendi-Universal, Rolling Stone, Real Networks, Build-A-Bear Workshop, Marvel, and others. Based in Beverly Hills, MECA was founded in 2000 and is a privately held company. For more information visit http://www.meca.com.
About Connors Communications
Founded in 1985, Connors Communications is a strategic public relations and marketing firm specializing in emerging technologies that change the way we live, learn and work. What sets Connors apart is an approach that combines expertise in traditional PR with an uncommon understanding of interactive media and Search Engine Optimization. Connors works to create market leaders by strategically positioning companies within their industries and raising awareness that leads not only to targeted media coverage, but to sales and our clients' bottom line. Connors works with both start-ups and Fortune 1000 companies in telecommunications, Internet and Web-based applications, education, and finance, as well as non-profit organizations. For more information please visit http://www.connors.com.
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