FOTOLIA SELECTS CONNORS COMMUNICATIONS AS PR AGENCY OF RECORD
NEW YORK, 02/28/2006 -- Connors Communications, a leading public relations firm serving clients with emerging technologies that positively change the way we live learn and work, announced today that Fotolia, the first global online marketplace for digital stock images, has chosen Connors as its agency of record.
Fotolia is a place for all photographers - professionals, students, and amateurs - as well as designers to create an online image gallery of their work, receive constructive feedback, earn money for their images, and purchase work at affordable prices.
Connors has developed a comprehensive public relations program to communicate the value of Fotolia to both photographers and designers. Combining "traditional" public relations strategies and tactics with an innovative, organic approach to search engine marketing, Connors created an integrated online and off-line campaign, which is helping Fotolia reach its membership goals and position itself as the leading online social marketplace for all photographers. Fotolia has grown quickly since its launch, with over 42,000 members and more than 400,000 images.
"When we started our search for a PR firm, Connors stood out because of its impressive reputation with high-tech start up and a unique combination of traditional PR and search engine marketing," Oleg Tscheltzoff, President and Co-Founder of Fotolia. "While Connors experience and expertise were obvious, we chose them as our agency of record because of their understanding and passion for our business. Simply put, they get it, and the results so far have been tremendous."
"Like any leading firm, we want to be selective about the clients we serve, and we think Fotolia brings something different to online community building - a business capable of serving the needs of every member," said Connie Connors, President of Connors Communications. "We're more than pleased to be working with the Fotolia team to promote what we believe is a marketplace that can change the landscape of the stock image space."
At Fotolia, photographers are not charged a fee for posting and are not required to sign a long term contract. Instead, each photographer is assigned a rank, which determines the price of the image. Fotolia then facilitates an online meritocracy in which the more a photographer's work is purchased, the more that photographer can charge. Fotolia targets graphic artists, web designers, and small business that are looking for affordable and legal images.
About Fotolia
Fotolia is an inclusive, global community in which photographers and designers come together to form a marketplace free from traditional royalties and rights management. The web site allows photographers and designers of all levels to share and monetize their passion or profession while allowing graphic artists, web designers, arts directors, marketing professionals, and consumers to obtain high quality, legal digital stock images for as low as $1. Pricing is based on Fotolia's ranking system, which provides photographers and designers the freedom to set their own prices as well as increase revenue potential based on purchases. For more information about the company and to access the marketplace, visit http://www.fotolia.com.
About Connors Communications
Connors Communications is a strategic public relations firm serving clients in emerging technologies that positively change the way we live, learn and work. Connors sets itself apart from other high-tech agencies with an uncommon approach that combines experience and expertise in traditional public relations with a thorough understanding of how to effectively utilize interactive media and search engine optimization to achieve results. For more than 20 years, Connors has helped to create market leaders by strategically positioning companies within their industries and garnering coverage in major media outlets that not only raises awareness but also affects our clients' bottom line. Connors works with both start-ups and Fortune 1000 companies in all markets that are touched by technology. For more information please visit http://www.connors.com.
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