International expansion, broadened ISP network and new products on deck for creator of CertifiedEmail trusted class of email
MOUNTAIN VIEW, Calif., 02/20/2007 -- Goodmail Systems, Inc., creator of the CertifiedEmail system of trusted email, today announced the promotion of John Ouren to president of worldwide services for the company. In his expanded role Ouren will oversee worldwide market development for CertifiedEmail including all corporate business development and marketing activities.
"As we expand globally and broaden our ISP network to include many new additional partners, it has become clear that John is well positioned to take Goodmail to the next level," said Richard Gingras, chairman, CEO and co-founder of Goodmail Systems, Inc. "John's background and experience make him the right person for the job. He has the necessary qualities and know-how to continue the company's growth and to establish Goodmail as a leader in the complex and ever-changing email ecosystem."
Ouren previously served as senior vice president of sales and business development at Goodmail. He was responsible for managing the company's sales, business development and strategic alliances. Prior to Goodmail, Ouren was senior vice president of sales, services and field operations at Digital Impact, a leading provider of email marketing technology and services acquired by Acxiom Corporation last year. Prior to his work with Digital Impact, Ouren was both a founding member of the e-commerce practice and leader in the financial services practice at McKinsey & Company where he provided strategic and operating expertise to leading software companies and financial services firms worldwide.
Goodmail's CertifiedEmail provides a unique means of signaling email legitimacy and safety to recipients while providing accredited volume senders a secure, trusted channel of communications with their existing customers. Recent case study data shows CertifiedEmail can improve click-through rates and business results (logins, revenue per email) by 25 percent to 35 percent, resulting in an ROI in the 300 percent to 600 percent range. Known for the unique blue-ribbon envelope icon indicating a CertifiedEmail message, the CertifiedEmail service was launched with the support of major ISPs including AOL and Yahoo!
"With the recent rise in spam and other forms of email-borne threats, legitimate senders are suffering further erosion of email program effectiveness, while consumers are becoming even more frustrated and angry," said Ouren. "Technologies that eliminate spam and fraudulent email only go so far; the need now is clearer than ever for a trusted-class of email that specifically marks authentic messages from legitimate senders, letting consumers regain control of their inboxes and senders see improvements in email metrics."
About Goodmail Systems
Goodmail Systems' CertifiedEmail service is the only system of its kind that assures delivery of opt-in email with all links and images automatically rendered intact. Developed to restore trust between volume senders and individuals, CertifiedEmail imprints messages with cryptographically secure tokens that vouchsafe email authenticity and legitimacy. Available only to senders meeting strict standards for best email practices and low complaint rates, CertifiedEmail messages are presented to users with a unique blue-ribbon icon, providing a measure of security against phishing. Recent case study data from the largest email marketers and financial senders show click-through rates as much as 32 percent higher and email business results (logins, sales) improved by up to 30 percent. CertifiedEmail is supported by leading mailbox providers such as AOL and Yahoo! as well as a wide network of industry leading email platforms, security solutions, and email service providers. For more information, please visit www.goodmailsystems.com.
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