Online video series sheds light on struggles of recently wounded American soldiers
NEW YORK, 09/17/2007 -- For Your Imagination, an original online video programming company today released the first episodes of After Action Report in partnership with the Wounded Warrior
Project (WWP). The ten episode weekly web video series will be hosted by actor Matthew Modine and is intended to illustrate the daily experiences of wounded American soldiers as they adjust to life as former participants in the global war on terrorism.
Beginning at the bedside of the severely wounded, Wounded Warrior Project provides programs and services designed to ease the burdens of these heroes and their families, aid in the recovery process and smooth the transition back to civilian life. Services provided by WWP include benefits counseling, rehabilitation, adaptive sports opportunities and advocacy initiatives. Many of the injuries suffered during this war are amputations, traumatic brain injuries (TBI), and severe burns that will retire these brave warriors from military service.
For Your Imagination will produce and market the 10 episodes of After Action Report, which can be seen at www.woundedwarriorproject.org. The team has developed a show format that allows featured warriors to engage viewers on a personal level. Each five to eight minute episode will put a face to their message, in hopes of garnering further public interest. Using For Your Imagination's unique methodology, ADDForce(tm), the company will also market the series by optimizing the web site to increase exposure and reach, and targeting specific online influencers through blog-based and social media marketing.
"Our organization is eager to see how For Your Imagination's creative team will convey the personal stories of our country's service men and women to inspire public interest in our mission," said WWP Executive Director, John Melia. "It is a critical part of the recovery process for these soldiers to know that they have a community supporting them."
"We are proud to have been selected to work on After Action Report. This is the first project our company has taken on that will raise awareness for a social issue as well as build a brand," said Paul Kontonis, the CEO of For Your Imagination. "Our role is to provide WWP with everything they need from development to distribution, while keeping the message intact and deliver it to a mass audience."
Webisodes of After Action Report will be available weekly at www.wounderwarriorproject.org with blip.tv as the primary video source provider on the website. The webisodes can also be downloaded as an mp4 from iTunes, subscribed to as an RSS feed and viewed through syndication on YouTube and MySpace.
About For Your Imagination
For Your Imagination produces and markets high-quality original online video programming, turning concept into reality for content creators and talent. The company works with creative individuals to develop web shows, offering them the opportunity to reach an audience quickly while retaining creative control. Based on original content or existing brands, For Your Imagination's talented team writes, produces and markets entertaining and insightful video for online distribution. Based on a revenue-share model, each brand is launched with its own website and each webisode is available as a video podcast download via iTunes. NYC-based For Your Imagination is built upon the experience of industry veterans whose combined expertise includes web development, major television and movie production, national marketing campaigns and technology. Shows available now include bschooltalk, Design2Share, The Patrice Oneal Show - Coming Soon! and The Shirtless Apprentice - see for yourself, visit www.foryourimagination.com.
About Wounded Warrior Project
Wounded Warrior Project (WWP) is a non-profit organization aimed at assisting those men and women of the United States armed forces who have been severely injured during the war on terrorism in Iraq, Afghanistan and other hot spots around the world. Beginning at the bedside of the severely wounded, WWP provides programs and services designed to ease the burdens of these heroes and their families, aid in the recovery process and smooth the transition back to civilian life. For more information, please call (904) 296-7350 or visit http://www.woundedwarriorproject.org/.
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