Dotomi Direct Messaging Available On Network With More Than 250 Sites Serving Over One Billion Impressions Per Month
BOSTON, 10/12/2004 -- Dotomi, the leader in online customer retention for permission-based messaging between marketers and consumers, today announced a partnership with online media company Right Media. The company will incorporate Dotomi Direct Messaging (TM) into Right Media's network to deliver personalized ad banners to all of the company's publisher sites.
Dotomi Direct Messaging allows marketers to deliver personal and data driven messages within ad banners on publisher sites within the Dotomi network. By partnering with Right Media, Dotomi adds more than 250 publishers to its distribution network and provides consumers a more direct, timely and relevant way for receiving information online that's based on their self-expressed interests.
Dotomi brings new value to a publisher's banner inventory by delivering impressions that have a positive impact on their visitors. Direct Messages appear in the publisher's standard banner real estate with one major difference - the banners are personal one-to-one messages sent directly from marketers to consumers. Because Dotomi Direct Messaging is opt-in only, consumers will only receive messages from their chosen marketers, further enhancing the value of each banner. Dotomi's position is to treat consumers with dignity, respect and humor to strengthen customer-marketer relationships.
"Dotomi Direct Messaging brings substantial value to online publishers by maximizing the value of their ad inventory and making a user's experience more relevant," said John Federman, President and CEO of Dotomi. "Direct Messaging offers consumers an easier and less intrusive way to receive information that is most important to them, without violating their sense of privacy and security. We are happy to be working with Right Media to offer advertisers and publishers a better way to directly communicate with their online customers and subscribers."
Direct Messaging is certified by the TRUSTe Privacy Seal Program, insuring that a customer's personal data stays with the marketer and is never shared with the publisher or even Dotomi. Through Direct Messaging, Dotomi and Right Media are helping marketers reach their consumers in an effective manner while protecting their data and respecting their privacy.
"Dotomi and Right Media both strongly believe that the interests of online publishers, advertisers and the consumer should be aligned," said Michael Walrath, CEO of Right Media. "We are committed to improving the experience for consumers online by working with partners such as Dotomi who share our values. Working with Dotomi expands our ability to deliver advertising the consumer wants to receive on our publisher sites. This greatly enhances the value of their banner real estate and helps advertisers achieve maximum results from their marketing campaigns."
To learn more about Dotomi Direct Messaging please visit their Web site at www.dotomi.com.
About Dotomi
Founded by the creator of Instant Messaging, Dotomi changes the way marketers communicate with their customers by creating a one-to-one messaging channel on the Web. Dotomi Direct Messaging (TM) transforms traditional ad banner space into a personal message window, which empowers marketers with the ability to deliver personal, timely and relevant content to individual consumers. Dotomi is pioneering this new form of consumer outreach - leveraging the power of consumer opt-in via ad banner real-estate. Since Dotomi's launch in March 2003 in Israel, the Company established over 575,000 distinct "points of permission" with some of the largest corporations in Israel, such as: American Express, Blockbuster, Tower Records, Meridian Hotels and iBooks, and is currently the only company offering this level of one-to-one marketing in the ad banner space. Dotomi is privately held, with headquarters in Boston and offices in New York and Tel Aviv. For more information about Dotomi, please visit www.dotomi.com or call 617-399-5000.
About Right Media
Right Media was founded in early 2003 by online ad industry veterans united by a common belief â€" online advertising could and should work better. Right Media offers broad-reach advertising on a network of more than 250 online publisher sites serving more than one billion impressions a month, plus a direct response-focused ad serving solution and expertise in all aspects of online direct marketing. Right Media also works with advertisers on advanced campaign management and provides services that support creative, messaging, process and ROI targeting aspects of a campaign. For publisher partners, Right Media helps medium and large Websites maximize the value of their ad inventory through their proprietary yield management technology and strategic advertising partnerships. For more information, please visit www.rightmedia.com.
Press Contact:
Mike Manning
Connors Communications
(212) 798-1418
mike@connors.com
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