Campaign Invites Marketers to Get Reacquainted with their Customers – Find Out at: www.consumersrule.net
BOSTON, 10/04/2004 -- Dotomi, the leader of online customer retention for permission-based messaging between marketers and consumers, today launched a branding campaign starring Rachel Cook, an animated character representing the experiences of today's average consumer. Meet Rachel at: www.consumersrule.net.
Rachel's goal is to communicate to online advertisers that there is more to understanding consumers than just their Web activity or conversion rate. It's also important to consider their plans for the evening, favorite lunch spots, and vacation destinations next summer. Rachel demonstrates that consumers live offline, too â€" but see the Web as a valuable, if imperfect, source of information on the latest news, trends and deals.
But for every worthwhile message Rachel receives online, she also gets twenty jumping monkey banners and ten pop-ups advertising aftershave lotion. In addition, her e-mail inbox has been hijacked by scam artists and contact lens reorder forms from a set she bought three years ago. Rachel has to wade through a lot of clutter to find valuable information from the marketers she cares about.
To help reduce the clutter and make the Web more valuable to consumers like Rachel, Dotomi has introduced its Direct Messaging service. Dotomi Direct MessagingTM delivers personal, relevant and timely messages to marketers' opt-in customers within the ad banner space as they surf the Web. For consumers, it simply replaces irrelevant banners with personalized messages from their favorite marketers, rather than adding to the clutter. For marketers, it is a cost-effective way to communicate with consumers that have already raised their hand and asked to stay informed. This offers loyalty marketing opportunities for retention, up-selling and cross-selling.
"Rachel is our way of communicating that Dotomi understands the frustrations consumers face online: they feel invaded and concerned about privacy issues, and they feel barraged and inconvenienced by irrelevant pop-ups and e-mails," said Joanna Watson, Director of Marketing with Dotomi. "Online marketers have a lot of great options for acquiring new customers, but e-mail has been the only way to communicate with customers they already have. With e-mail open rates decreasing because of the growth in e-mail spending, Dotomi Direct Messaging is the only other option to continue relevant customer communications in a timely way based on the customer's self-expressed interests."
Dotomi Direct Messaging campaigns receive 1,000 to 3,000 percent higher click-through rates than traditional banners, showing that consumers will respond positively to online ads that speak to their interests and play by their rules. Because Dotomi Direct Messaging is opt-in only, consumers will only receive Direct Messages from their chosen marketers. Direct Messaging is certified by the TRUSTe Privacy Seal Program, insuring that a customer's personal data stays with the marketer and is never shared with the publisher or even Dotomi. Consumers can opt out at any time, and will eventually be able to create their own personal, "Marketer buddy list" â€" giving their choice marketers the privilege to communicate with them when their information is most relevant.
In short, Dotomi Direct Messaging delivers personal, relevant and timely messages to Rachel that not only improves her online experience, but her offline experience as well. To meet Rachel and learn more about Direct Messaging, visit www.consumersrule.net.
About Rachel Cook (Her E-mail: Rachel@consumersrule.net)
Rachel Cook is a 31-year-old PR Manager in Chicago. Her life is a juggling act, and she puts a lot of energy into managing it. Her work yields frequent meetings and business travel, and she has a packed social calendar, filled with happy hours, birthdays, first dates, last dates and brunch plans. To keep all of her commitments straight, she relies heavily on her handheld, her cell phone and various alarm clocks ringing in her ear. Sales, special offers and promotions help her take advantage of what life has to offer (last-minute weekend trips to Florida, snakeskin pumps at half-off!), but she has little time to spend sifting through inbox clutter to access messages from marketers she cares about. Dotomi Direct Messaging is a useful tool for Rachel; with it she's able to sift out irrelevant messaging and access valuable information that pertains to her.
About Dotomi
Founded by the creator of Instant Messaging, Dotomi changes the way marketers communicate with their customers by creating a one-to-one messaging channel on the Web. Dotomi Direct Messaging™ transforms traditional ad banner space into a personal message window, which empowers marketers with the ability to deliver personal, timely and relevant content to individual consumers. Dotomi is pioneering this new form of consumer outreach - leveraging the power of consumer opt-in via ad banner real-estate. Since Dotomi's launch in March 2003 in Israel, the Company established over 575,000 distinct "points of permission" with some of the largest corporations in Israel, such as: American Express, Blockbuster, Tower Records, Meridian Hotels and iBooks, and is currently the only company offering this level of one-to-one marketing in the ad banner space. Dotomi is privately held, with headquarters in Boston and offices in New York and Tel Aviv. For more information about Dotomi, please visit www.dotomi.com or call 617-399-5000.
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