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Having a strong command of communication technologies, Connors works through traditional media channels as well as digital outlets to provide real-time information on key influencers, editorial focus, search engine tendencies, and personal preferences. We focus on how customer behavior will be changed by products and services rather than features alone to help people even outside tech circles to understand how technology can enhance their lives.
Connors specializes in clients with cutting edge technology, an area where the execution of a defined strategy can greatly influence the resulting message in the media. Strategy determines how the technology is introduced, raises awareness and begins the process of forming public opinion, ultimately affecting how the technology becomes integrated into society. Connors has been instrumental in introducing revolutionary companies that have new technological advancements.
With any PR campaign, strategy is a vital component that ensures that the message is consistent and clear. With technology clients, this strategy is especially important because in addition to introducing the company, the technology itself must also be introduced and explained. Connors Communications understands this and has expertise in crafting messaging and strategy that best showcases and promotes new technologies and technology companies.
It is here that Connors can use years of experience crafting a message that will be disseminated to analysts, media and the public with beneficial results. In technology more than anything else, is absolutely necessary to be out there first and gain momentum quickly.
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Past Clients
@Home, Amplify, Asera, ASpeed Software, Cablevision, Computer Associates, Creative Labs, Critical Mention, Crystal Semantics, CyOptics, Digital Living, Evolution Robotics, GenOil, Goodmail Systems, IBM Corporation, Idealab, iMesh, inQ, LivePerson, MECA Communications, MetaCreations, Mimeo, Netsilica, PC Forum, Picasa, RealNetworks, Savage Beast Technologies, Slooh, Sony, Systems Alliance, Tech Wood International, TowerStream, Tranzact Technologies, UpSnap, VideoEgg, Visto, Vivisimo, Vonage, XOSoft
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