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| Vonage's 2004 media campaign recognized by TelecomWeb for outstanding PR work. |
PR Case Study: Define an Industry
In 2001 Connors launched Vonage into the larger telecommunications market and in doing so also raised awareness and educated an industry on VoIP as an emerging technology. To date Connors has implemented an aggressive PR program designed to raise media awareness around VoIP technology and elevate the Vonage brand within the growing market. Throughout the campaign, Connors' main objective has been to stay one step ahead of the market, influencing industry trends, and building brand awareness. Connors' current campaign continues to establish Vonage as the industry leader in VoIP, elevate its credibility among industry forces such as AT&T and Time Warner and ultimately drive sales.
As a result of Connors work, Vonage has emerged as a leader among traditional and Internet phone companies as well as cable providers in broadband telephony. Garnering hundreds of media placements each week, Connors has developed Vonage in a media machine, producing consistent results and elevating the company to industry leader status. Connors has garnered tremendous media attention across the country and abroad allowing Vonage to sign up customers in all 50 states and Canada. As a result of an intensive media campaign, Vonage has been covered in thousands of print and broadcast placements including The Wall Street Journal, Newsweek, New York Times, Washington Post, Chicago Tribune, Associated Press, Reuters, CNNMoney, CNBC, CNNfn, ABC, NBC, CBS, among many other print and broadcast outlets.
Connors PR is Vonage's most important media relations component, continually helping the company raise subscriber numbers, form several strategic partnerships, and be recognized as a leader among the telecommunication giants in the industry. As evidence in the sheer volume and quality of coverage, Connors successfully positioned Vonage as a true competitor and market force. Vonage's continued exposure in both print and broadcast consumer media have helped Vonage become the number one alternative to traditional phone service offering innovative and next-generation services that will continue to define an industry.
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