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Connors continued its long tradition of public relations campaigns for both entertainment and museums in the summer of 2004 when The American Museum of the Moving Image enlisted us for the launch of its latest online exhibition, The Living Room Candidate: Presidential Campaign Commercials 1952-2004. Knowing that they had something special on their hands they came to us asking for a simple favor - New York Times coverage on the day of launch.
The campaign however didn't begin on the launch date but began 2 months prior in which Connors began the foundational work so crucial to every campaign we undertake. Days were spent researching the Arts section of the New York Times, developing extensive media lists across multiple verticals, drafting and re-drafting press materials and pulling the most salient topics from Museum curators themselves in mock media interviews. The result: A wish was granted. On July 1, 2004 an exclusive front page story, top fold, announcing the launch of The Living Room Candidate ran in the Arts section of the New York Times.
After the starting bell, Connors took the New York Times coverage and recreated that across almost every major media outlet across the country. Subsequent media coverage followed in the Wall Street Journal, NPR, USA Today, Good Morning America, LA Times, Slashdot, MSNBC, Chicago Tribune, and Education Week. On the day of launch, the Museum's site received over 2 million hits. Not only did Connors help The Living Room Candidate establish itself as a household name, but the Museum curator who helped develop the exhibition solidified a side job every 4 years - as a presidential advertising campaign expert.
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