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Non-profit Meatless Monday came to Connors in the summer of 2004 to raise awareness of its health campaign online. In less than half a year, their website now ranks as #1 out of 300,000+ sites on the single keyword meatless and flirts with the first page of results on the single keyword monday -- out of over 175,000,000 possibilities.
Still, to be found under one's brand was only part of the objective. While coming up as #1 on one word is often considered the holy grail of search engine optimization, Connors pressed forward on other health and culinary topics as well. Connors even optimized in Spanish on terms such as chili sin carne to reach the first page of Google results for the site's multilingual audience.
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