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When incubator Idealab! launched software company Evolution Robotics in 2002, they came to Connors Communications to solidify its credibility and brand recognition right from the beginning with effective search engine optimization. When they marketed the popular ER1 robot kit, SEO was the ideal conduit for attracting new customers to high volume, low margin products.
Connors managed our search engine optimization efforts for three years. When we unveiled our consumer product line, it quickly became apparent that SEO was the most cost-efficient and effective way to drive our online business. Connors methodically and relentlessly planned out how to get us into the #1 and #2 spots on a long list of search terms and phrases. We've been maintaining those high placements and our revenue streams ever since.
Jennifer McNally
Evolution Robotics
Vice President of Marketing
Today Evolution Robotics enjoys top results in a wide variety of phrases including robot software platform and fight retail fraud.
Yet in an international marketplace, that still was not enough. Later, Connors proactively raised the bar even higher by optimizing the site for foreign languages as well. To ensure success in its increasing OEM line of business, Evolution Robotics is now retaining top-of-mind awareness with large electronics manufacturers overseas thanks to multilingual SEO. With this goal in sight, Connors delivered top results in Japanese on key phrases such as position recognition and in German on robot infrastructure.
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