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Online outreach is a critical piece of our most successful campaigns, and we've been doing it since the early 90s -- long before the dot-com era.
We understand its importance and have seen articles for some clients in Salon.com generate five times the amount of website traffic than a similar piece in USA Today. PR 2.0 goes beyond headlines into social commentary, the blogosphere, and bookmarking via simple but revolutionary sites like Digg, Technorati, and Del.icio.us. Not following through on the web to ensure news and pertinent directories link back to your site can make it increasingly difficult for potential customers, reporters, and investors to find you in the future when 98% of journalists research online (Source: PRNewswire).
We have pioneered online PR through the following:
- Online Media Relations
- Blog Outreach
- Forum Monitoring
- Directory Submissions
- Grassroots Campaigns
- Viral Marketing
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