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As popular as your most important keywords may be, Google has stated that 50% of all searches are unique. Therefore we need to look at more than just searches from customers who know what they want. Reaching existing customers only lets you maintain your present business, but attracting those that find you during a search will increase revenue potential exponentially.
How can you account for the nearly infinite searches you will never think of in advance? That's where we come in.
Connors has drawn on its experience conducting SEO over the past 10 years to develop proprietary software that provides competitive intelligence. More specifically, it provides in real-time the underperforming keywords people are using to find your site, identifying the long tail of search terms that can prove to be mission-critical for your business. We then use this information to develop relevant content for your website or blog.
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