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With the advent of the Internet and discussion forums in particular, more and more companies are looking to PR firms to help them handle bad press and negative publicity. One bad review in a single publication will usually not lead to a huge impact in business. However, the problem amplifies should that review become syndicated or lodged in the first page of search results for the company or product name. Competitors can now indirectly encroach upon top brands that were once invincible.
As many blogs are optimized for the web, a single person can now disrupt sales and once untarnished reputations with just one post. Connors' formula of an aggressive PR campaign and SEO strategy can help minimize damage from competitors or those who just have a bone to pick.
Your brand is important. Defend it with these tactics from the PR veterans at Connors.
- Corporate Image Campaigns
- Negative Publicity Tracking
- Blogosphere Reporting
- Defensive Branding
Bad press becoming overwhelming? Contact us for strategies on how to push negative comments about your company or product off the first page of search results before they become entrenched and even more difficult to affect later on.
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