The SEO Firm & New York
Friday, January 18, 2008
Madison Avenue is the home of advertising agencies and PR has often times found itself at the heart of New York City. But SEO has yet to be pinned to one specific geographic location.
Having been in the SEO business for about 10 years, we seem to be dominating the SEO space here in the Flatiron neighborhood of Manhattan. Perhaps our chic locale will start a trend.
In our increasingly interconnected world, however, we might soon find location to not be as relevant as it once was. After all, we are doing business with companies outside of our little neighborhood. We are even branching out internationally.
Being competitive and offering truly unique services is thus the top priority for companies dealing with the online space. In a recent ClickZ article, Mike Grehan warns SEO-ers that we need to step up our game in 2008. Years before, when search was more rudimentary, SEO was pretty straight forward. Streamline a company’s website and they are on solid ground for months.
With the evolution of our search habits, SEO is just not that simple anymore. We have to get beyond the basics and truly add creativity to our practice.
It’s a good thing that Connors recognized this years ago. We have always banked on the long tail concept, knowing that the majority of hits to a site originate from people searching on material that is only remotely related to it.
For example, let’s say you type “French restaurant NYC” into Google. You then see a French cookbook in the midst of your search results. You click on the book and, since you are craving French food, you buy it. So, even though you were not aiming to buy a French cookbook, you did anyway. It might go against the grain of your common sense, but that often happens with human behavior.Labels: 2008, Google, New York City, search, seo, Web 2.0
posted by Gina Bolotinsky
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Welcome 2008
Friday, January 04, 2008
The New Year is upon us. In the past couple of weeks, we have been bombarded with predictions for what 2008 will bring. The common theme among them, of course, is the notion of change.
Perhaps this feeling is propelled by our political climate. After all, we will be ending the year with a new President. But along with that, we are also seeing that the technologies and industries to which we have become accustomed are morphing instep with the future.
The music industry, for example, is being transformed. In 2007, we saw popular artists such as Radiohead and Madonna reject the old conglomerate music machine by taking more of an active role in how their music is sold. With news yesterday on album sales at record lows - down 15% from 2006 - they are probably doing the right thing.
And just today, Catherine Holahan from BusinessWeek reported that Sony plans to sell its music DRM-free, meaning their songs will be sold without the copyright protection software that makes it impossible for songs to be bought online. Sony is the last of the top 4 big music companies to do so, solidifying what we already knew. Buying and sharing music online is not a fad and if you don’t get on that boat, your ship will sink.
It is thus probably safe to say that we will see more artists taking control in new creative ways in 2008. What’s not certain, though, is if the quality of music will improve. With Britney in the hospital, there is some hope.
Another interesting development to watch this year is the impact the g-phone or Android will have on mobile telecom. The iphone made mobile web browsing truly possible, but the expense and having to be an AT&T subscriber kept many from being able to take advantage of the technology. 2008 might mark the year we all go online on the go.
From these few examples, it is clear (and not surprising) that the Internet is going to play an even bigger role in our lives this year. It’s a good thing we’re in this business!Labels: 2008, Internet, music industry, telecom
posted by Gina Bolotinsky
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