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MTV Switch: Traffic Surge
Friday, June 06, 2008
Roughly two weeks ago, the MTV Switch blog received an upswing in traffic of over five hundred unique visitors in one day. This milestone--unprecedented in the history of the blog--simultaneously delivered a higher average of visitors per day.
The way we were able to produce this tremendous boost in traffic was through a deft mixture of Stumbling links. By using StumbleUpon, we could show other people on the Internet items of interest to them, and they, in turn, stumbled these links so that other people could see them as well. In this way, social bookmarking sites such as StumbleUpon present newer, faster, and pyramid-like forms of outreach on the Internet. Because of this, we are reaching new stages in the web, where simple recommendations produce more traffic by tapping into what brings people to web sites in the first place: unbridled curiosity.
MTV: Gaining Blog Exposure
Monday, June 02, 2008
You created a blog, are posting content on it regularly, and sit patiently waiting for traffic to appear. Sometimes it does--content is king after all--and sometimes it doesn’t. For the MTV project, we’ve been getting a steady flow of traffic each day: but it’s fairly modest. Much of that likely has to do with the fact that it’s a new blog without many links. So what’s a blogger to do? Answer: Go on the hunt for links.
We started informing people of our existence, focusing on other environmental bloggers. Many of them helped us out and shared the blog with their audience. Each link helps, and you can see that in the search numbers. So far we have gotten links from a number of influential environmental blogs. However, I think we need to work on something timely for the blog to give us that extra reason for the rest of the eco-friendly bloggers out there to give us a shout out.
On the print media side, we just got a great quote in the New Media Age magazine.
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