MTV: StumbleUpon and Social Blogging
Friday, May 30, 2008
Our social media expert here at Connors has been working on getting the word out about the MTV SWITCH blog. One of the techniques being used to draw in more traffic has been submitting particularly noteworthy blog entries to StumbleUpon. The result has been impressive: When Stumbled, traffic to the blog jumps ten fold for a day or two before the flood of visitors subsides.
In the last 30 days, StumbleUpon has brought in more traffic than the main MTV SWITCH portal. StumbleUpon has become our number one referrer and brings many new visitors to the blog’s most entertaining and interesting posts.
The big challenge here is to capitalize on this exposure and put up some interesting posts, hopefully getting visitors to bookmark it and return. One would think that MTV, being the giant, recognizable brand that it is, would be sending the blog most of its traffic, when in fact more of it has been coming from StumbleUpon. It just goes to show you that social bookmarking sites are powerful tools when used correctly.
MTV: SWITCH Blog
Friday, May 23, 2008
Connors has been working on a blog project with MTV for a few months now. The project is a campaign the music television giant has launched called MTV SWITCH, which promotes a green lifestyle and presents a cool image of how to fight global warming. MTV has teamed up with ad agencies to create commercials and PSAs about climate change that they have been airing on their international channels. They have also tapped a company to create the main MTV SWITCH website. And we created the blog that accompanies their efforts. It’s an important topic, a great name behind it, and there’s a lot to write about.
So what’s been happening? The first posts went up in late December and since then we’ve been populating the site with content. The search traffic is coming in and that means we can use the HitTail suggestions to supply ideas for additional posts. So far we’re at just about a hundred unique visitors a day. It’s a beginning, and we expect the numbers to go nowhere but up.
As a brand new blog in the crowded “green” space, we are working to separate ourselves from other environmental sites by adding an MTV edge.Labels: blog, Connors Communications, HitTail, MTV Switch, music industry, politics, seo
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