MTV Switch: Traffic Surge
Friday, June 06, 2008
Roughly two weeks ago, the MTV Switch blog received an upswing in traffic of over five hundred unique visitors in one day. This milestone--unprecedented in the history of the blog--simultaneously delivered a higher average of visitors per day.
The way we were able to produce this tremendous boost in traffic was through a deft mixture of Stumbling links. By using StumbleUpon, we could show other people on the Internet items of interest to them, and they, in turn, stumbled these links so that other people could see them as well. In this way, social bookmarking sites such as StumbleUpon present newer, faster, and pyramid-like forms of outreach on the Internet. Because of this, we are reaching new stages in the web, where simple recommendations produce more traffic by tapping into what brings people to web sites in the first place: unbridled curiosity.
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