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MTV: StumbleUpon and Social Blogging
Friday, May 30, 2008
Our social media expert here at Connors has been working on getting the word out about the MTV SWITCH blog. One of the techniques being used to draw in more traffic has been submitting particularly noteworthy blog entries to StumbleUpon. The result has been impressive: When Stumbled, traffic to the blog jumps ten fold for a day or two before the flood of visitors subsides.
In the last 30 days, StumbleUpon has brought in more traffic than the main MTV SWITCH portal. StumbleUpon has become our number one referrer and brings many new visitors to the blog’s most entertaining and interesting posts.
The big challenge here is to capitalize on this exposure and put up some interesting posts, hopefully getting visitors to bookmark it and return. One would think that MTV, being the giant, recognizable brand that it is, would be sending the blog most of its traffic, when in fact more of it has been coming from StumbleUpon. It just goes to show you that social bookmarking sites are powerful tools when used correctly.
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