Will Google’s Vendetta Against Baidu Impact The Future Of Free Music Downloads?
Wednesday, February 06, 2008
Google’s mission to oust the success of Baidu in China has been uphill, despite a move by the American search giant to larger offices in the country and increasing staff. Now Google hopes that offering free music downloads to the Chinese via a partnership with Top100.cn will turn the tide. By cornering the popular music search market – something Baidu has become quite popular in – Google hopes to make crucial inroads on Baidu’s supremacy and gain a foothold in the continent. Most intriguing in all this is the possibility that the precedents Google might set in China for free music downloads and music search, if successful, will spread to the rest of the world as well. Beyond the immediate questions of how this will affect the music industry, what impact might a legal music search/download system implemented by Google have on SEO? What sort of data might be generated by this new system of legal free downloads and the keywords used to find them? When I think of the online marketing matrix that might be created between Google, music search/free downloads, and the possibility of melding social networking with SEO, I marvel at the possibilities. For example, the music searches can be tagged in Google with keywords, particular searches bookmarked for other users to browse. Google could have a social network set up of just saved searches and playlists, a competition brewing between users as to who is the “top” searcher. Meanwhile, you have all this keyword data cropping up, including what I would think would be some great long tail results. So will Google do what Napster could not – popularize legal free music downloads? And how will this change the online marketing playing field? Stay tuned to find out…don’t touch that dial! Labels: Google, music downloads, new media, seo, social media, social networking
posted by Valerie D'Orazio
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