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PR & SEO Blog from Silicon Alley

Surprising Data On Natural Born Clickers

Wednesday, February 13, 2008

Here’s an interesting study on Natural Born Clickers by Starcom, Tacoda & Hitwise (via SEOmoz blog).

Natural Born Clickers -- or NBCs -- click on online advertising the most, and what the data shows about them is surprising.

Heavy clickers:

Account for 50% of all display ad clicks, but only 6% of the total online population.
Skew towards Internet users between the ages of 25-44.
Skew towards households with an income under $40,000.
Spend 4 times more online than “normal” clickers – but their spending does not proportionately reflect this increased usage.
Are more likely to visit auctions, gambling, and career service sites.

Will this study have a negative impact on the paid display ad industry? Will more targeted methods of attracting customers like organic SEO get a boost? Only time will tell – but it’s certainly food for thought.

Labels: advertising, Adwords, seo