More than just PR
Friday, October 26, 2007
It seems that the marketing giants like Interpublic and WPP Group are coming to terms with our Web 2.0 world. Just this week, Interpublic announced a partnership with word-of-mouth marketing company, BzzAgent. WPP Group has also partnered with them in the past. BzzAgent is a social networking medium comprised of marketers and an assembly of volunteers who try out products and/or programs in turn for their honest feedback. After feedback is given, BzzAgent marketers interact with their volunteers, poking and prodding at their experiences. Common sense suggests that if an experience was negative, BzzAgents would attempt to rectify the problems and have the volunteers change their minds. It's not so much an innovative idea as it is a natural progression of marketing research possible on the Web. Just ten years ago, this type of company simply wouldn't make it. It wouldn't be practical to get people's feedback via phone or snail mail and then redistribute it to the masses. But in this day and age, it makes perfect sense. After all, BzzAgent deems that 80% of people believe word-of-mouth over advertising. Of course, now-a-days, word of mouth doesn't just happen face to face. Most of it takes place online, and it is essential for all companies to be involved in those conversations. Labels: Marketing, Public Relations, Web 2.0
posted by Gina Bolotinsky
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