Blogging, Inc?
Friday, October 05, 2007
Douglas A. McIntyre from Wall St. 24/7 suggested in an article earlier this week that big media companies might start buying popular blogs. The reason for it being that the blogs of some newspapers and other news sites have not captured the same volume of attention as blogs like the Huffington Post and TechCrunch.
Rather than trying to compete, it would make sense for big media companies to just eat these blogs up. After all, relatively speaking, they wouldn't cost very much and would be fairly easy to maintain. AOL is already ahead of the game on this one with its purchase of Weblogsinc, which includes Engadget.
I suppose it's not really a novel concept for a big company to swallow up a small, popular fish, but will writers of these blogs be interested to sell? For many, I assume, it will be a personal decision. Do I want to maintain my own business and my complete creative freedom or do I want to hand the reigns over and feel secure in the financial footing of a media giant?
Regardless of what the likes of Michael Arrington might decide, if these purchases were to become rampant, our role in attracting the attention of the influencers would once again begin to narrow.
Another thought worth contemplating is how the public would react. Is it the independent nature of these blogs that we value or do we just like the writing style and quick turnaround these have over the traditional media channels?
This concept certainly raises a lot of questions and it will be interesting to see how this aspect of Web 2.0 unfolds. Labels: blog, media, new media, Public Relations, Web 2.0
posted by Gina Bolotinsky
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1 Comments:
I've already had one firm offer from a media company for my blog.
It will be interesting to look back in a year or two and see how the acquisitions landscape develops ....
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