An Explosion of Faces
Friday, July 06, 2007
After allowing any type of email to be used for an account last Fall, Facebook was able to truly capitalize on the success of its industry. This week, news from comScore indicated an 89% growth in unique visits to the site from May 2006 to May 2007. The numbers get more interesting when examining the age range of the visitors, the majority of which falls outside of the 18-24 range. Underage teenage traffic rose by 149% and the 25-34 range by 181%. The most surprising is the jump for those older, which was tallied at 98%. So what does this mean? For starters, it’s fair to say that this phenomenon is no longer a trend. With the late adopters getting on board, social networks are being sown into the fabric of communications. Love it or hate it, if you’re not on the boat, you run the risk of losing touch. On the marketing side, it is still fuzzy how we can use Facebook. For example, promoting on MySpace is a no brainer with tons of its pages devoted to movies, characters and celebrities. Facebook, though, does not allow you to view a profile in the same way and all the poking and messaging makes it more difficult to draw people into a profile that is not for an actual long lost friend. The opportunity, I am sure, will present itself eventually and when it does, it can hold more potential due to the vast age range of people signing up for Facebook. Labels: Marketing, Myspace, Public Relations, Web 2.0
posted by Gina Bolotinsky
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