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Spheres of influence...
Thursday, May 17, 2007
Period. Communication now is about spheres of influence (often referred to as many to many), or our favorite reference here is "gravity" which I have ballooned into "astrodynamics. " How do you send a thought to audiences who are relevant to that message? Picture a heavy object hitting exactly the right spot on a trampoline. You reach out to the most relevant spheres of influence and that sphere touches this sphere and that sphere and so on. I think it falls into chaos theory, although astrodynamics is really growing on me.
Communications/PR/Marketing is far more complex today than putting a press release on the wire. That almost sounds so 80's. Repeat this and think about how you feel when you say it: "let's put the press release on the wire." (Let's make it into a paper airplane and send it out the window.) It's almost more about physics....how to create the maximum sphere-to-sphere influence? Knowledge of quantam gravity required? Who knows?
posted by Connie
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