The History of PR & Francis Fukuyama
Thursday, May 24, 2007
In 1989, Francis Fukuyama, political philosopher and possible Star Trek fan, posited that we had reached the end of history. He stated,
“What we may be witnessing is not just the end of the Cold War, or the passing of a particular period of post-war history, but the end of history as such: that is, the end point of mankind’s ideological evolution and the universalization of Western liberal democracy as the final form of human government”
Not everyone agreed.
In 2007, while we tote tiny Wall Street Journal’s and have bookmark indices that read like Technorati’s Top Ten, there are rumblings that we’ve reached the end of traditional PR.
I don’t agree.
As established media outlets acclimate themselves to the non-novelty phase of the World Wide Web, there will be a natural shift, from reporting the news to covering the news. It’s the Malcolm Gladwell model – specific issues covered from every angle to present a full story. There’s a market in evidencing the "why" in a story, and that is difficult to do when you’re racing to post twice a day before the next guy gets wind of what’s happening.
PR pros will simply have to be a resource that help provide pieces of the puzzle. Save your post-apocalyptic chatter for discussions on fossil fuels or your Mad Max chat rooms. I’m moving beyond Thunderdome, Tina Turner in tow, and all I want to know, is who's coming with me?
posted by Matt Mack
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