PR Firm
Thursday, January 12, 2006
Over this past holiday season, I went to quite a few of those gatherings where you don’t know many of the people there and you make a lot of small talk. Of course, the first question that almost always came up was the standard, “So where do you work?” Most people nod appreciatively at the mention of a PR firm and some look a little blank. I’m never sure quite how much to explain or how much I should just gloss over and assume is already understood.
What I find interesting is that unless you work in the industry, many people have only a vague idea of how much PR, or public relations, influences our daily news. With a few exceptions, some information in every article we read has gone through the hands of a PR person. A PR firm is not just there to spin bad press or react to stories about their clients’ industries. Most of what a PR firm does falls under proactive pitching and actively working on getting their clients included in upcoming stories.
Take Connors Communications, for instance. We look to find what about our news would be of interest to particular reporters who we have contacts with. By thoroughly understanding both the reporter’s beat and the clients’ news and industry, we can match up reporters with valuable information and resources. This is what makes us successful and so valuable to our clients. And giving away quick initials at a cocktail party may give a glimpse of what we do, but it certainly doesn’t tell the whole story.Labels: Connors Communications, pr
posted by Jessica Ek
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