HitTail.com: PageRank of 5 in 4 Months
Friday, October 13, 2006
So, the HitTail.com was registered on June 6, 2006 and we're only at mid-October. In one third of a year, the PR firm of Connors Communications brought a site from a Google PageRank of 0 to a PageRank of 5. Not that PageRank is all that important in long tail optimization, but with all else being equal, if two sites target the same keywords, the one with the higher PageRank will win. So, it's nice to see it go so high so quickly.
This is also a testament to the marketing approach of saying to heck with link building. Just put out a superior product that everyone loves, and make some portion or version of it free. We have no affiliate programs. We haven't asked to trade links. People are just spontaneously linking to HitTail.com throughout the blogosphere. This is yet another reason why search engine optimization is really just a subset of the public relations industry. It's just that no one in PR or SEO really accept this fact yet.
Sure, one can argue that HitTail has been such a success organically because it appeals to the online-savvy crowd predisposed to linking. But that is only particularly true of HitTail because we are so early in the evolution of the new online media of citizen publishing. Give it a few more years, and the "superior product gets rewarded" strategy will work in just about every industry as those audiences go online. And link-building campaigns will be so last-century.
So the message here is that Connors practices what it preaches. We bring our own sites from brand-new unregistered domains to PageRank of 5 and search engine results out the wazoo in under 1/4 of a year, without even asking for a single link. Often, companies are guilty of the "cobbler's children have no shoes" effect. I'm here to tell you that my PR and SEO teams at Connors are as effective in garnering publicity for its own internally incubated technology as they are the handful of emerging technology companies that we take on as clients. And that will serve as one impressive modern PR case study.Labels: blog, Connors Communications, Google, HitTail, HitTail Plus, pr, seo
posted by Mike Levin
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