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PR & SEO Blog from Silicon Alley

PR Plan

Thursday, July 20, 2006

What exactly is a PR plan and how does this lead to press coverage? It's much more than a matter of calling the media with news about a company. When outreaching, you need to know what news you are going to go out with when, who you are going to take it to, and what this will accomplish. An article here and an article there can get some people aware of what is going on at your company. However, articles carefully placed with messages that build off of one another create a bigger picture and help generate buzz.

It is this kind of PR plan that Connors helps companies create and execute that makes the most impact. It incorporates both print media and online media and then uses the messaging points that will make the news resonate. A carefully built grass roots campaign that gets local interest first has a much different momentum than a news story that makes a big splash in a few major papers first and then trickles down. Connors can see where the news will have the most impact and put together the right PR plan for the right message.

It all comes down to experience. Knowing the publications and knowing the reporters means that Connors can see who will be interested and where the news would be best spread. Also, being a leader in PR for emerging technologies, Connors has a knack for what angle to pitch. Every successful company launch or news outreach starts with a comprehensive public relations plan. Connors can help you build and execute that plan to get the most value out of your news.

Labels: buzz, Connors Communications, pr