PR Buzz
Friday, July 21, 2006
Every day around the office, we toss around PR terms and lingo. One of these terms and one of the most coveted results that public relations outreach can achieve is "buzz." When lots of people are all talking about one piece of news, it has buzz. But how do you get everyone aware and talking at once?
There are a number of ways to create buzz. One way is through traditional public relations, getting the news into print and other media. These news outlets must always be fed with stories and are seen by a lot of eyes who may talk about the articles or segments over the water cooler. Or, you could try to get a viral campaign started, tapping Internet resources and blogs. This is a smaller start but can be just as affective at creating big-time buzz. Another way to create buzz is through an effective advertising campaign, although this can be a costly and time-consuming approach compared to PR.
When working on generating buzz, it has to be the right kind. The tricky part is choosing the right message that will resonate and generate the most positive buzz for the company. It is not always the case that all news is good news and you need to make sure that you're creating beneficial buzz that is not only good for the company now, but will be built upon by future messages for maximum affect and brand building. This is where the expertise of a specialized PR firm like Connors Communications can come in handy.Labels: buzz, Connors Communications, pr
posted by Jessica Ek
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