Getting Your Site Indexed in One Month
Thursday, July 06, 2006
So, the HitTail domain was registered only 1 month ago. Yet, it is already at the top of Google on some limited keywords, such as longtail marketing. Sure, it's obscure, but obscure keywords that actually are searched-on and convert are exactly the point of HitTailing. But maybe more significant is the fact that today is July 6th, and the HitTail domain only became active on June 6th. And yet, we're included, and indeed at the top of results, on many Google searches already. This flies in the face of conventional SEO wisdom, that you should expect up to a 6-month waiting period, especially on brand new domain names. What's going on here?
I'm particularly interested, because a story got pushed to the front page of Digg yesterday about getting your site indexed before you launch. The Digg crowd immediately lambasted the poster for putting up common sense information, being self-promotional, and generally spamming Digg. This is in marked contrast to the over 700 diggs the story received by the time I read it. There seems to be some disparity between the information that general Diggers value, vs. those who take the time to post comments. Because they're at a "democratic" news site (not really), they seem to already be interested in new ways of propagating news. Yet any story even touching on alternative online marketing methods, especially SEO, results in the geek game of pile-on the spammer. It appears that spam is only permissible if your agenda is the furthering of the Linux cause, in which case no story is too small (I got Debian running on my wristwatch, etc.)
One particularly unenlightened commenter had this to say:
"Hmmm. Maybe the highly intelligent person responsible for this article needs to find out about the Google Age-Delay feature. This prevents any new domain name being indexed and listed with any authority in the first 6 months of going live. This is to prevent domain spammers from using multiple domains to span a single site, or to create so many links between "fake" domains that the google PageRank is spammed into providing BS rankings. So - no - this doesn't work with Google unless your domain is already 6 months old - by which time it will be well and truly indexed. Kinda stupid really.
It's like these SEO companies that charge $70,000 to do a job which takes one guy about 2 days work, and none of it technical. [Deleted] useless. And the people who hire them: [deleted]." This commenter's notions are so incorrect, I don't know where to start. First off, brand new domains can receive top Google rankings in under 1 month. We've proven and documented that. Whatever "age delay" feature there may be in Google is merely a dampening effect to slow down the influence of suddenly appearing sites. It follows the same "crawl-to-crawl" iterative process documented in their patent applications from last year, meaning that brand new sites are diluted in their influence merely by virtue of not having built up any momentum.
There was some fear, uncertainty and doubt (FUD) introduced based on the large number of chances wrought by the updates nicknamed Jagger, then BigDaddy. But the core principles of BackRub are still as intact today as they were during the earliest days of Google behind the walls of Stanford. We know that through constant monitoring. The commenter's opinions are some speculative notions that were espoused around the time of these updates to explain why so many people were having difficulty getting new domains indexed. We had the same issue, and overcame it in the 6-month period the user stated. But the 6-month delay rule can not be used as a generalization.
A website's inclusion and positive standings in the results can be jump-started by sudden worldwide organic linking to a site in a way that is impossible to fake, such as happened with HitTail. I'm sure this is Google's way of not excluding sites that become significant suddenly in a very short timeframe. Were Google to not include such sites, it would itself appear not relevant. The Google default search is in itself a news source driven by the wisdom of crowds. And the crowd can accelerate relevancy and natural inclusion.
The point the commenter makes about 2-days of work for one person to do non-technical work... well, I'd like to see the commenter fix such a site with 10,000+ pages run by enterprise content management systems that never had search friendliness as a criteria in the first place. This is often the case. In fact, in addition to the sites being hopelessly broken from a search perspective, the organizations themselves are often riddled with politics--particularly between the marketing and the IT people. SEO is highly technical, sometimes requiring coding and implementing completely new "presentation layers" in existing systems, and sometimes requiring rapid and intelligent tagging of thousands of resources. On top of the technical projects, there is an equal amount of finesse in building consensus among all the stakeholders, so that the projects actually can get done.
Domains can be registered and brought to the top of Google results in under a month. It's easiest to do this when the website itself is graced with sudden worldwide popularity, and the inevitable globally dispersed organic linking that accompanies such popularity. It is also easiest to accomplish when the targeted keywords are not of the most competitive sort, but rather are long tail keywords, such as those recommended by HitTail. If you're looking for the edge in online marketing, ignore the conventional wisdom, especially if it's coming from Digg commenters. And that's a generalization you can count on.Labels: digg, Google, HitTail, HitTail Plus, seo
posted by Mike Levin
0 comments
Post a Comment
0 Comments:
Home
 |
