Writing for Search Engine Optimization
Wednesday, June 28, 2006
I've written before about the importance of writing in an SEO strategy. Recently, I haven't been the only one authoring online content. As part of the latest Connors offering, HitTail, Mike has been busy blogging about its creation, progress and uses. He has worked on explaining the product and in the process, starting to show up on some very useful keywords.
I'd like to mention this because it's a great way to back up a launch. In addition to gaining top rankings for important search terms, it also helps to manage brand image. If you search Feedster right now, you will find articles from SEO Scoop and other sites mixed in with all the HitTail blog entries that Mike has been writing. Any issue brought up, like whether or not the site will always be free, is quickly answered by a blog post on the product site, with an official response. Any questions are either anticipated and covered or answered once they're brought up elsewhere. In this way, all feedback is encouraged and any concerns addressed, making it a very flexible, receptive, and active launch.
I just wanted to bring this up because I've been following Mike's blogging and think it's a great example of what we're working to do here with search engine optimization writingLabels: blog, Connors Communications, HitTail, HitTail Plus, Mike Levin, seo
posted by Jessica Ek
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