I HitTail, You HitTail
Wednesday, June 28, 2006
We chose a wonderful name for the new Connors Web 2.0 killer app, and the positive quotes being left all over the Internet are telling the story. And that's all while we're in the first few weeks of a very quiet beta soft launch. I only just announced the service at a few forums specializing in "search engine optimization" and registrations have been almost doubling every week ever since. We've got our scaling plan all worked out, and we expect to make a very big splash in the worlds of public relations and marketing.
Our name implies that we are a noun, verb and present participle. Visit the HitTail site where you can HitTail. You will be HitTailing, and that makes you a HitTailer.
Another major accomplishment was taking some very obtuse concepts and making them understandable to the world. Chris Anderson is doing a big favor for us by mainstreaming the Long Tail concept, which is one of the principles at work behind the HitTailing process. But also, we have been able to take our original PowerPoint demo and Flash-ify it for a much livelier, more engaging experience. At the end, you're like "oh, of course!" And THAT is a huge accomplishment for something that one could hardly wrap ones' mind around a few months back.
So in a few months, I expect a lot more folks will be joining us as HitTailers, looking at search hits that occurred on their sites as unique events to be learned from as assuredly as if someone slipped a note into a suggestion box. In a very real way, it is like W. Edward Deming's principles of total quality management (TQM) applied to website content. Who knows what keywords to target better than your most determined Website visitors who actually worked hard to find you?
Take their advice, and make it easier for everyone the next time.Labels: Connors Communications, HitTail, HitTail Plus, The Long Tail
posted by Mike Levin
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