eCommerce Case Study
Tuesday, June 20, 2006
The bubble grew, the bubble burst, and now the tech sector has the support behind it to no longer be considered a bubble. The companies that are emerging now are savvy eCommerce companies with good products and low overhead. And while it may be hard to get to get a brand started and widely recognized on today's over-populated Internet, a PR firm can definitely help to get things started.
So what does Connors have as far as eCommerce PR case studies? Well, we helped Nordstrom.com bring their brick and mortar company online. We were an integral part in their launch and creating the buzz around this launch by helping to plan a "Win Shoes for Life" contest. We also teamed with Priceline.com to help them launch the "Name Your Own Price" service back in '98. This involved educating the media and public alike about a whole new way to shop and began with a teaser campaign letting people know through postcards that "The possibilities are endless."
We know how to reach web-literate consumers through the media. In fact, we mix traditional and online media to get the best resonance in the circles where you need to be seen. Check out our eCommerce case study page for more information on our efforts.Labels: Connors Communications, eCommerce, pr
posted by Jessica Ek
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1 Comments:
We never found shopping so fascinating and enticing but three kudos to ecommerce solution that has made shopping available online saving so much of our precious time and energy. Added to this, this solution ensures dynamic, revenue-generating and database-driven content transactions.
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