Best PR Firm in NYC
Wednesday, June 07, 2006
Please excuse this VERY SHORT post. I'm making a point about PR 2.0, search engine optimization, and Connors Communications' new product "HitTail" (previously MyLongTail). I will link to an explantion of the point of this post in the comments section in a few weeks.Labels: Connors Communications, HitTail, HitTail Plus, pr, The Long Tail
posted by Mike Levin
6 comments
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6 Comments:
OK, so the first point I want to make is that you should search on the phrase "the best PR firm in NYC" in MSN. Yes, MSN picked it up first. We have found this to be very typical. The time from publishing to coming up well in default search results is quickest in MSN. Do the same search in Google or Yahoo, and you will not see Connors (yet) on the first 3 pages of results.
Well, there it is on the bottom of page 4 in Google, when you search on "best pr firm in nyc" (without quotes). It may not stay there, as Google gives a short-term edge to new content. But exactly as promised, one blog post, in the Google index in about that 2-week indexing cycle. It was in MSN only a bit over 1 week.
So, go google on Best PR firm in NYC. Connors is now on the first page of results. HitTailing works. I didn't write about this topic out of the blue. I wrote about it because the HitTail tool told me that I could make the Google first page if I did, AND it was known to generate SOME traffic already. So if B follows A... well, we'll just wait and see. Anyone out there looking for the best PR firm in NYC?
And finally, there it is in position #7 in Yahoo when you search on "Best PR firm in NYC", completing the "big 3" picture. Solid evidence that HitTailing works. I'll keep an eye on Ask, for true "across-the-board" 1st page results in under 1 month.
Further, this page is producing hits on other terms, such as "Google PR firm" -- not that we are, except perhaps in the sense that we're a PR firm specializing in treating Google (and search in general) AS a major media channel, just like any other major media.
Unfortunately, when the post slid off the blog's index page, it also fell out of Yahoo's search results, revealing Yahoo's extreme preference for well-known URLs. Permalink pages just don't do as well. They're eventually picked up, and HitTailing becomes effective in Yahoo, but you may be in for a long wait.
I did this experiment in the earliest days of HitTail, so that we would have a smoking gun. Go ahead. Search on the term...
best pr firm in nyc
...in Google, Yahoo or MSN. It is in THE FIRST position across the board. Yes, it's 8 months later, but imagine if we've been making a post every day for 8 months, using HitTail's suggestions. That's the power of long tail traffic, and the snowball effect. And this was done with a simple, free, Blogger and HitTail account.
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