More Than Just a Press Release
Tuesday, May 09, 2006
Besides knowing that the acronym PR stands for public relations, most people only have a superficial knowledge of what public relations agencies, such as Connors Communications, actually do. In addition to handling press releases and coordinating media relations, we employ a variety of techniques to help our client’s message influence media in order to get their brand name and product out to the appropriate consumer demographics.
When Connors engages in a PR campaign, we use different approaches that may begin with creating lists of media at business publications such as Forbes or BusinesWeek, industry trades, as well as blog review sites like ZDNet. Once such a media list is compiled, a pitch is created which will give the targeted analysts an incentive to write and learn more about our client’s message and product, such as Voice Over IP (VoIP) with Vonage. Finally when a positive response is received from a pitch, we are able to get our idea out into many publications and outlets, both online and in print, readily available to our client’s consumers . We highly value our press relations which enable us to maintain a very favorable position within the media and subsequently our clients.
Utilizing unique technologies is another priority here, for example we pride ourselves on offering SEO and tracking technologies not available anywhere else. The work done here at Connors involves a much more proactive approach to positioning our clients message than most people think, and not only focusing on dealing with negative PR, crisis management and writing press releases.Labels: Connors Communications, crisis communications, pr, seo, Vonage
posted by Barry Kagan
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