
























		ARCHIVE August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008
		LINKS HitTail
		SUBSCRIBE

PR & SEO Blog from Silicon Alley

Gauging AdWord Dependency

Monday, April 17, 2006

Many marketing publications appear to be covering the April 2006 study from iProspect Search Engine Marketing Studies including keyword research regarding the first three pages being the most important. The most recently publication I noticed picking it up was eMarketer (this morning), despite the news being over a week old. I believe this hunger for the study is due to marketing managers the world over gauging their dependencies on their AdWords campaigns. If they were to go off of AdWords, how much would it cost them in terms of traffic, and how easy would it be to win back the traffic through the free alternative of natural or organic search?

Labels: Adwords, SEM